Our Story

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A problem

It all started with a problem: the world’s most beloved food, pizza, was far from healthy. Especially the frozen varieties—laden with fats, carbohydrates, a high sodium count, and a long list of ingredients that read more like a chemistry experiment than a meal. We wanted to change that.

Imagine 

At Loopini, our vision was clear: innovate and transform pizza into a wholesome, nutritious meal without compromising its beloved taste and authenticity. Imagine eating a pizza instead of a cup of oats for fiber, imagine eating a pizza instead of a protein shake to get your protein, imagine eating a pizza with the fats of half avocado, imagine eating a pizza with the net carbs of a banana. 

Dreaming the perfect pizza

 We committed ourselves to crafting a pizza that uses only a handful of natural ingredients and delivers perfect nutrition—low in calories, high in protein and fiber, with low carbs and a low glycemic index. A pizza everyone could feel good about eating.

Experimentation

The journey wasn’t easy. It involved countless trials and a relentless pursuit of perfection. One memorable moment during the experimentation phase involved the sister of the founder, Damiano Messineo, who is diabetic and always cautious about her diet. They had her try their new creation, closely monitoring her glucose levels. To their delight, the pizza didn’t cause a spike in her glucose levels. It was a turning point for them, confirming that they were on the right path.

Success

Today, Loopini stands as a testament to our dream—a healthier, sustainable pizza option that truly respects the essence of what makes pizza great. Our founder, along with Vincenzo Santoro, the 2024 World Pizza Champion, continue to refine and perfect our recipes. We invite you to join us at the table, where every slice tells a story of passion, innovation, and a love for good food, making Loopini not just a meal, but a movement.

At Loopini, our team is proud to hail from Southern Italy, echoing a journey made over a century ago when Italians brought the first pizzas to New York City, turning the simple dish into humanity's favorite. Today, we're inspired by that same spirit of innovation. From Southern Italy to New York City, we're on a mission to reinvent pizza for modern tastes and healthier lifestyles. Just as our ancestors introduced pizza to new communities, we're crafting a new chapter for this beloved dish. At Loopini, we're not just making pizza; we're shaping its future, ensuring it remains a favorite for generations to come.